Driving organic growth

Design areas: Product design; Research
Results: 170% organic growth; 150k+ pages created
Company: Loft is a real estate digital platform that helped more than 3 million buyers by simplifying the process of selling properties.

Loft property search homepage on a laptop

TeamSEO specialistProduct managerDev team

I aimed for organic growth by building an ecosystem of pages with valuable information for users searching for new places to live. The info provided was based on research findings and SEO studies.

Pages Ecosystem

We created a comprehensive hierarchy of pages to provide valuable information at every level of property search.

Property Hierarchy Structure

01
Neighborhood Info
Overview and key statistics about the neighborhood
02
Street
Detailed information about specific streets within neighborhoods
03
Condominium
Features and amenities of individual condominiums
04
ApartmentCreated by another team
Specific details about apartments within condominiums

Benefits of Our Approach

Improved SEO performance with targeted, relevant content
Enhanced user experience with detailed, structured information
Increased organic traffic through comprehensive content coverage
Better internal linking structure for improved site navigation

User Journey

1

User Search

User searches for property information

2

SEO Optimized Pages

Our ecosystem of pages appears in search results

3

Valuable Content

User finds relevant neighborhood and property details

4

Internal Linking

User explores related pages within the ecosystem

5

Conversion

User engages with Loft's services

Results

+0%

Organic growth

0k+

Pages created

0M+

Buyers helped

Loft resident reviews on laptop

Loft location and amenities map

Loft neighborhood listing on mobile

Loft building amenities on mobile

Loft property detail

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